ProductPathProduct Intelligence

Product Intelligence Workspace

Welcome back. You have 142 new feedback items and 3 critical service issues requiring attention.

Product Outcomes

Are we moving the needle on what matters? 6-month trends with release markers.

Search Algorithm Update
Checkout Redesign v2
Prime Day Prep Release
CSAT
In-App Surveys
+4.5 pp
80.5%
Target 85%
JanFebMarAprMayJun
App Store
App Store & Play Store
+0.30
4.30
Target 4.5
JanFebMarAprMayJun
NPS
In-App Surveys
+10
38
Target 50
JanFebMarAprMayJun
What changed this week?AI generated · Jun 26, 2026
🔺 Rising Concern

Search relevance complaints surged to 47 items — the highest of any theme. Sellers report 40% drop in organic placement. No release has addressed this yet.

✅ Improving

Prime benefit confusion declined 22% following the Prime Redesign. Benefit discovery incidents dropped 44%. Continue monitoring through end of month.

⚡ Watch

Notification complaints rose after Prime Day Prep. The new promotional framework is creating 6am deal alerts. Notification quiet hours should be a next release blocker.

Release Impact on Outcomes

· how each shipped release moved the metrics
Search Algorithm Update
2026-04-10
NET POSITIVE
CSAT+0.8 pp
App Store+0.10
NPS+3

Improved search relevance scoring. CSAT and NPS inflected upward; app store rating climbed.

Checkout Redesign v2
2026-05-15
NET POSITIVE
CSAT+1.2 pp
App Store+0.15
NPS+5

Streamlined checkout with clear payment errors. Strongest single-release CSAT lift.

Prime Day Prep Release
2026-06-01
NET NEGATIVE
CSAT-0.5 pp
App Store-0.05
NPS-2

Delivery tracking improved but notification spam created net friction. All three metrics dipped.

Shopping Journey Funnel

Product Analytics · 30-day window · 48,203 sessions

Search Started
100%
48,203
32pp drop-off
Results Clicked
68%
32,778
26pp drop-off
Added to Cart
42%
20,245
11pp drop-off · largest
Checkout Started
31%
14,943
7pp drop-off
Purchase Completed
24%
11,569

Cart to Checkout is the largest drop-off (11pp). Checkout Payment Failures theme correlates with 38 feedback items.

Feature Adoption

% of active users · 30-day window · MoM change

1-Click Checkout-1pp
67%
Buy Again+3pp
52%
Prime Video+5pp
34%
Subscribe & Save+6pp
28%
Amazon Fresh+8pp
18%
Voice Search+2pp
12%

Theme Trends: Last 6 Months

Feedback volume by theme, Jan–Jun 2026

Search Results Relevance
+161%
47items · vs Jan
Checkout Payment Failures
+58%
38items · vs Jan
Delivery Tracking Inaccuracy
+13%
34items · vs Jan
Return Process Confusion
+7%
29items · vs Jan
Prime Benefit Confusion
-38%
26items · vs Jan
Review Authenticity
+10%
22items · vs Jan

Top 5 Customer Pain Points · Jun 2026

View Themes
1
Search results dominated by sponsored listings
Search & Discovery
High
47
+8 MoM
2
Checkout payment failures with no error message
All
High
38
+5 MoM
3
Delivery tracking says delivered but isn't
DeliveryPrimeAmazon Fresh
High
34
+1 MoM
4
Return refund status opacity
Returns
Medium
29
+1 MoM
5
Fake review concerns
Reviews
Medium
22
±0 MoM

Feedback Volume by Source

AppReviewsCustomerServiceSurveysSocialMediaIn-AppSellers3,0453,210944486312127

Emerging Issues

Notification quiet hours needed
Post-Prime Day spike · 19 items
Amazon Fresh search access
Growing grocery concern · 8 items
Order history discoverability
Rising since June · 12 items

Suggested Product Priorities

P1
Fix search result relevance
Highest evidence volume. 40% organic placement drop. Algorithm-level fix available.
P1
Fix checkout payment errors
Blocks all revenue. Must be stable before any other checkout enhancements.
P2
Unify delivery tracking
Cross-carrier impact. Pending carrier API audit to scope correctly.
Prototype using mock data. Intended future architecture: Enterprise Data Lakehouse + AI enrichment + PM workflow workspace.