Release Impact
How shipped releases changed customer feedback and support call volume.
Prime Day Prep Release
Added delivery tracking improvements with carrier photo proof, real-time map updates, and a new notification framework for delivery alerts and promotional deals.
-31%
Delivery tracking failures
-19%
Delivery-related customer service contacts
0%
Billing complaints
-44%
Driver wait time incidents
Themes Reduced
Delivery Tracking Inaccuracy
Themes Increased
Notification Spam & Promotional Overload
Complaint Volume Change (All Releases)
Positive = improvement. Negative = new friction.
Before / After — Indexed to 100
Search Complaints-18%
BeforeAfter
Checkout Errors-11%
BeforeAfter
Delivery Tracking-22%
BeforeAfter
Return Complaints0%
BeforeAfter
Notification Issues+19%
BeforeAfter
Prototype using mock data. Intended future architecture: Enterprise Data Lakehouse + AI enrichment + PM workflow workspace.